1. Introduction and Controller Identification
Welcome to buffandwipe (accessible via www.buffandwipe.com). We respect your privacy and are committed to protecting your personal data. This Privacy Policy informs you how we look after your personal data when you visit our website (regardless of where you visit it from) and tells you about your privacy rights and how the law protects you.
For the purposes of applicable data protection laws, including the General Data Protection Regulation (GDPR) and local data protection regulations, the data controller responsible for your personal data is buffandwipe (“we”, “us”, or “our”).
If you have any questions about this Privacy Policy, please contact us using the details set out below:
Email: cloth@buffandwipe.com
Website: www.buffandwipe.com
—
2. The Data We Collect About You
Personal data, or personal information, means any information about an individual from which that person can be identified. It does not include data where the identity has been removed (anonymous data).
We may collect, use, store, and transfer different kinds of personal data about you which we have grouped together as follows:
Identity Data includes first name, last name, username, or similar identifier.
Contact Data includes billing address, delivery address, email address, and telephone numbers.
Financial Data includes payment card details. Please note that all online transactions are processed securely through our designated payment processor, Stripe. We do not store full credit or debit card numbers on our servers.
Transaction Data includes details about payments to and from you and other details of products you have purchased from us.
Technical Data includes internet protocol (IP) address, your login data, browser type and version, time zone setting and location, browser plug-in types and versions, operating system and platform, and other technology on the devices you use to access this website.
Profile Data includes your username and password, purchases or orders made by you, your interests, preferences, feedback, and survey responses.
Usage Data includes information about how you use our website, products, and services.
Marketing and Communications Data includes your preferences in receiving marketing from us and our third parties and your communication preferences.
—
3. How Your Personal Data Is Collected
We use different methods to collect data from and about you including through:
Direct Interactions: You may give us your Identity, Contact, and Financial Data by filling in forms or by corresponding with us by post, phone, email, or otherwise. This includes personal data you provide when you:
Purchase our products;
Create an account on our website;
Subscribe to our service or publications;
Request marketing to be sent to you;
Enter a promotion or survey; or
Give us feedback or contact us.
Automated Technologies or Interactions: As you interact with our website, we may automatically collect Technical Data about your equipment, browsing actions, and patterns. We collect this personal data by using cookies, server logs, and other similar technologies.
Third Parties or Publicly Available Sources: We may receive personal data about you from various third parties and public sources, such as analytics providers and payment service providers like Stripe.
—
4. How We Use Your Personal Data
We will only use your personal data when the law allows us to. Most commonly, we will use your personal data in the following circumstances:
Where we need to perform the contract we are about to enter into or have entered into with you (e.g., fulfilling and delivering your order for microfiber cloths, wash brushes, and storage boxes).
Where it is necessary for our legitimate interests (or those of a third party) and your interests and fundamental rights do not override those interests.
Where we need to comply with a legal obligation.
Purposes for Which We Will Use Your Personal Data
We have set out below, in a table format, a description of all the ways we plan to use your personal data, and which of the legal bases we rely on to do so. We have also identified what our legitimate interests are where appropriate.
| Purpose/Activity | Type of Data | Lawful Basis for Processing |
|---|---|---|
| To register you as a new customer | (a) Identity (b) Contact |
Performance of a contract with you |
| To process and deliver your order, including managing payments, fees, and charges | (a) Identity (b) Contact (c) Financial (d) Transaction (e) Marketing and Communications |
(a) Performance of a contract with you (b) Necessary for our legitimate interests (to recover debts due to us) |
| To manage our relationship with you | (a) Identity (b) Contact (c) Profile (d) Marketing and Communications |
(a) Performance of a contract with you (b) Necessary to comply with a legal obligation (c) Necessary for our legitimate interests (to keep our records updated and to study how customers use our products) |
| To administer and protect our business and this website | (a) Identity (b) Contact (c) Technical |
(a) Necessary for our legitimate interests (for running our business, provision of administration and IT services, network security, and to prevent fraud) (b) Necessary to comply with a legal obligation |
| To deliver relevant website content and advertisements to you | (a) Identity (b) Contact (c) Profile (d) Usage (e) Marketing and Communications (f) Technical |
Necessary for our legitimate interests (to study how customers use our products, to develop them, to grow our business, and to inform our marketing strategy) |
—
5. Disclosures of Your Personal Data
We may share your personal data with the parties set out below for the purposes set out in Section 4:
Service Providers: We engage trusted third-party service providers to perform functions and provide services to us. This includes payment processing services operated by Stripe, IT and system administration service providers, hosting providers, and delivery/courier partners.
Professional Advisers: Including lawyers, bankers, auditors, and insurers who provide consultancy, banking, legal, insurance, and accounting services.
Regulators and Other Authorities: Law enforcement agencies, tax authorities, and other regulators based in relevant jurisdictions who require reporting of processing activities in certain circumstances.
Business Transfers: Third parties to whom we may choose to sell, transfer, or merge parts of our business or our assets.
We require all third parties to respect the security of your personal data and to treat it in accordance with the law. We do not allow our third-party service providers to use your personal data for their own purposes and only permit them to process your personal data for specified purposes and in accordance with our instructions.
—
6. International Transfers
We share your personal data within our operations and service providers. This may involve transferring your data outside the European Economic Area (EEA).
Whenever we transfer your personal data out of the EEA, we ensure a similar degree of protection is afforded to it by ensuring at least one of the following safeguards is implemented:
We will only transfer your personal data to countries that have been deemed to provide an adequate level of protection for personal data by the European Commission.
Where we use certain service providers, we may use specific contracts approved by the European Commission which give personal data the same protection it has in Europe.
—
7. Data Retention
How Long Will You Use My Personal Data For?
We will only retain your personal data for as long as reasonably necessary to fulfill the purposes we collected it for, including for the purposes of satisfying any legal, regulatory, tax, accounting, or reporting requirements. We may retain your personal data for a longer period in the event of a complaint or if we reasonably believe there is a prospect of litigation in respect to our relationship with you.
To determine the appropriate retention period for personal data, we consider the amount, nature, and sensitivity of the personal data, the potential risk of harm from unauthorized use or disclosure of your personal data, the purposes for which we process your personal data and whether we can achieve those purposes through other means, and the applicable legal, regulatory, tax, accounting, or other requirements.
Transaction and Financial Records: By law, we are required to keep basic information about our customers (including Contact, Identity, Financial, and Transaction Data) for tax and statutory accounting purposes.
Marketing Preferences Data: Where you have opted out of marketing, we will retain your email address on a suppression list to ensure we respect your preferences moving forward.
—
8. Data Security
We have put in place appropriate technical and organizational security measures to prevent your personal data from being accidentally lost, used, or accessed in an unauthorized way, altered, or disclosed. In addition, we limit access to your personal data to those employees, agents, contractors, and other third parties who have a business need to know. They will only process your personal data on our instructions and they are subject to a duty of confidentiality.
We have put in place procedures to deal with any suspected personal data breach and will notify you and any applicable regulator of a breach where we are legally required to do so.
—
9. Your Legal Rights
Under certain circumstances, you have rights under data protection laws in relation to your personal data, including the right to:
Request access to your personal data.
Request correction of your personal data.
Request erasure of your personal data.
Object to processing of your personal data.
Request restriction of processing your personal data.
Request transfer of your personal data.
* Right to withdraw consent (where we rely on consent to process your personal data).
If you wish to exercise any of the rights set out above, please contact us at cloth@buffandwipe.com.
—
10. Changes to the Privacy Policy and Your Duty to Inform Us
We keep our Privacy Policy under regular review. This version was last updated on the date stated at the top of this document.
It is important that the personal data we hold about you is accurate and current. Please keep us informed if your personal data changes during your relationship with us by updating your account profile or emailing us at cloth@buffandwipe.com.